New Xpressnap Innovation from Tork Delivers Efficiency and Sustainability
As Americans return to on-premises dining post-pandemic, restaurateurs and foodservice operators are looking for ways in which they can provide a hygienic, sustainable, and cost-efficient experience to their guests.
The Tork Xpressnap® napkin dispensing system provides the solutions they seek. With an easy-to-use one-touch solution, broad napkin refill assortment, and guarantees of waste reduction, the innovation delivers on every one of its enticing promises.
Now a name synonymous with high-quality napkins and napkin dispensers, the humble origins of the Tork® brand trace back to ‘60s Sweden with the creation of the All-Tork disposable wipe, whose name is derived from the Swedish “torka,” or to wipe and dry. The brand, soon thereafter acquired by the SCA Group and eventually spun off into Essity, a global hygiene and heath conglomerate, continued to innovate in the professional hygiene market which culminated in the creation of the revolutionary Tork Xpressnap in 2003. Designed as a more efficient and hygienic napkin dispenser, Tork Xpressnap is the brainchild of the brand’s efforts to innovate and respond to customers’ desires to improve working conditions and guest satisfaction.
Nevertheless, like most others in the food services industry, Tork has felt the brunt of the COVID-19 pandemic and the inflation crisis. “Dining is forever changed – it will never truly be the same,” observed Dotti Haynes, Marketing Director at Essity, the parent company of Tork. As a result, the company has looked to ways in which it can adapt to a shift in dining patterns: “Research from the National Restaurant Association shows that 70% of American adults are now more likely to order take-out than before the pandemic,” Haynes pointed out.
Reflecting on how increased off-premise dining poses new challenges for operators, Tork looked for ways to extend the same high-quality dining experience into peoples’ homes and into drive-thru windows. Their newly redesigned Tork Xpressnap Drive-Thru Dispenser attests to the brand’s focus on meeting customers’ needs in a hygiene-focused post-pandemic world by extending their efficient and hygienic technology into the back of the house, which, as research suggests, is ever-important as patrons increasingly dine off-premises.
The latest drive-thru solution from Tork joins a versatile product line that promotes increased workplace efficiency, better hygiene, and more sustainable practices. The Tork Xpressnap dispenser assortment offers a broad variety of models, each design tailored for use in a certain restaurant location. Most important is their commonality: each of their Tork Xpressnap dispensers uses the same unique interfolded napkin technology, allowing for better operations streamlining and reducing inventory headaches by simplifying the napkin articles a restaurant has to carry.
The combination of the Tork Xpressnap interfolded napkin technology and the Tork Xpressnap dispensers is what makes the Tork Xpressnap system a hygienic and efficient choice when selecting a napkin solution for a restaurant. With the broadest selection of interfolded napkins in the market and custom print possibilities, the innovation from Tork allows the guest to pick each napkin one-at-a-time, and without touching any other napkins in the process while controlling consumption: “You’re only touching what you’re going to take – you don’t get a wad of napkins anymore!” Haynes quipped. The one-touch nature of the interfolded napkin is also a major win for the restaurant itself, as the product “guarantees napkin usage – and waste – reduction by over 25%.” As inflation continues to drive prices higher, and as guests focus more on sustainable dining practices, Tork Xpressnap puts restaurateurs’ nerves at ease.
Another boon to operators comes in the form of an advertising panel on the exterior (or top, depending on the model) of the Tork Xpressnap dispenser, allowing franchises to market their brands in easily visible and highly-trafficked locations. “Most operators miss out on this opportunity,” said Haynes of the panel. “Research indicates that marketing messages help repeat business and also help personalize experiences by using those panels to share aspects of the restaurant’s heritage and what it’s doing in the community,” she continued. The recent upgrade of these panels to include more space for advertising and to facilitate easier usage and cleaning goes to show the ways in which Tork helps to make business more efficient for its customers. For operators who’d like to begin advertising on the panel, Tork provides a resource to start at AD-a-Glance.
Why Tork Xpressnap then? For Haynes, the answer is simple: “You’ve got to think about the experience you want your guests and employees to have, and the kind of message you want to send.” It is abundantly clear that Tork Xpressnap is a win in all departments – it facilitates better hygiene practices, whether dining in or carrying out, reduces waste and napkin usage, and makes the lives of restaurant employees easier through its product commonality. “The product allows operators to say: “we care about the environment, and we care about your hygiene,” Haynes added.
As rising inflation and labor shortages put pressure on restaurateurs, Tork Xpressnap provides convenient solutions. For more information regarding the Tork Xpressnap line of products, operators can contact their distributor, find a Tork distributor, or visit the Xpressnap website for more general information about what the brand has to offer.
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